Located at 14th and U streets in NW DC, this new apartment community puts you at the heart of the city. The branding and marketing strategy here was to illustrate the connection between “You and 14,” and uses bold text to create a narrative of what life will be like in this exciting community. An identity package was created, complete with outreach brochure and carrier package. Facebook carousel ads were included for online promotion and a social contest was launched that encourages local bar and restaurant patrons to share their U Street experiences for a chance to win prizes.